Leap to Scale
Leap to Scale is for technology curious leaders of service firms who want higher margins without adding headcount. Each week, Justin Davis and Greg Ross-Munro show how to turn firm expertise into repeatable, sellable technology products: SaaS, packaged workflows, and AI-powered tools clients can buy again and again. With AI, more of your know-how can be captured, standardized, and protected as IP instead of being rebuilt in every engagement.
We focus on practical decisions: what to productize, how to price it, when to build vs. buy, and how to use AI responsibly without risking delivery quality or margin. Clear steps, real tradeoffs, usable examples.
Leap to Scale
Why Middleware Is the Hidden Competitive Advantage for Service Businesses
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Many service firms run their entire business on industry-standard software they cannot change, customize, or differentiate. In this episode, Justin and Greg explain why middleware is the missing layer that unlocks real competitive advantage without rebuilding core systems like payroll, ERPs, or industry-specific platforms. They break down how middleware works, where it fits between brittle automation tools and heavyweight enterprise platforms, and how it enables automation, AI, and IP creation. If you want to scale smarter without taking on massive technical risk, this episode shows where to start.