Leap to Scale

KPIs That Actually Matter (and the Ones to Ignore)

Sourcetoad Season 2 Episode 5

Greg and Justin break down the handful of metrics that really move a service business: proposal-to-close time, win rate, conversion from site visit to “get a quote,” jobs-per-day, and collections cycle. They show how software (not spreadsheets) unlocks extras like proposal views and automated nudges—and why tracking over time reveals where to push next.